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Founded in Rome in 1884 by the talented silversmith Sotirio Bulgari, the brand quickly established a reputation for Italian excellence with exquisite craftsmanship that range from jewellery creations to sensual fragrances. Over the decades, the Bulgari generations defined a distinctive style made of vibrant colors, exquisitely fresh aromas and unmistakable motifs that pay homage to its Roman roots and its Dolce Vita. While always revering its cultural legacy, iconic Bulgari introduced innovations that rewrote rules and launched new trends.